Range planning, fit storytelling, and the merchandising side of every bulk order.
High-waist scrunch leggings, longline crops, racerback tanks, multi-occasion dresses — and which body type each silhouette actually flatters.
Athleisure-meets-streetwear crossovers, color-block returns, ribbed-vs-smooth knit cycles — pulled from buyer mood-boards and POS data.
Which knit construction holds which dye family. Why ribbed knits read premium in earth tones and washed-out neons fail on brushed jersey.
How to turn a 6-month buyer calendar into a balanced 12-SKU drop: bestseller carry-overs, hero pieces, and risk SKUs that earn shelf space.
Cohesive instructor + retail rack capsules, branded label placement, and re-order cadence built around studio class schedules.
Practical playbooks: how much to order on a first run, how to scale to a 500-piece program, and which SKUs to drop after the first 90 days.
Maya spent eight years as a senior merchandiser for two boutique yoga studio chains, building the on-rack retail program from a single rolling rack into a 14-SKU seasonal collection that produced a quarter of each studio's gross margin. She has personally written buyer briefs for over 60 capsule drops, sat through countless fit reviews, and walked POS reports to figure out which silhouette earned its shelf and which did not.
At Yogavendor she sits between the buyer and the sample room: translating the next-season mood board into a production-ready SKU list, the SKU list into fabric and color asks, and the color asks into bills of material the cutting room can actually source. Her writing focuses on the merchandising decisions a brand or studio buyer makes before any leggings get cut — because that is where most failed launches go wrong, not on the sewing floor.
Maya travels twice a year to the Premiere Vision and Interfilière fabric shows for trend signals, then matches them against her own POS history before recommending anything to a client. She believes a buyer guide should read like a friend explaining what they would actually order on their own money — which is the voice she uses on this journal.
Seasonal trend reports and capsule-planning guides are in draft. First piece publishes shortly.
Bring a season mood-board or a list of bestsellers you want to refresh. Maya helps turn either into a production-ready SKU list.
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